Take informed action

DealerOn has had the pleasure of working closely with Clarify Group on several growth strategy projects over the last two years. The team has always delivered projects on-time, is thorough and easy to work with, and has consistently exceeded our expectations. We have come to rely on Clarify to tell us what we need to know, even if it’s not always what we want to hear. They are a valued partner in our growth story. 

– Troy McLean, Vice President, New Markets, DealerOn Inc. (2023)

CIAS partnered with Clarify to help us understand if and how the auto show makes a difference to Canadian consumers. The Clarify team engaged with our visitors onsite during the show and immediately afterwards with an online survey. The response was impressive — nearly 17,000 visitors shared their feedback. But what impressed CIAS the most was not the volume of data generated, but the quality of insights that Clarify delivered. We were finally able to quantify our long held belief that CIAS drives new vehicle buying behaviour in meaningful ways for both OEMs and Dealers. Clarify did an amazing job presenting these insights in a visually compelling way. We shared these brand snapshot reports with each automaker — exhibitors and potential exhibitors — so they could readily see the AutoShow’s impact on consideration uplift for their brand. Clarify truly delivered on its brand promise to go beyond the data to give us actionable insights. Next year’s show will be even stronger for it.

– Jason Campbell, General Manager, Canadian International AutoShow (2023)