From peak car to peak ICE: how near are we?

We are old enough to remember when economists, sociologists, and futurologists alike, predicted the end of the long hours culture in favour of a new utopia called the “leisure society.” The argument ran in the …

EV lessons from Europe – April 2022

What can Canadians learn from the European experience with selling electric vehicles? The Canadian auto dealer team asked me to reflect on lessons learned from the growth of electric vehicles (EVs)—battery electric vehicles (BEVs) and …

Government incentives can help launch the EV sales wave – March 2022

Few Canadian provinces are investing in consumer incentives for EVs. It’s time to change that. The good news: The number of Zero Emission Vehicles (ZEVs) in Canadian driveways grew by 58 per cent in 2021 according to …

How interested are Canadians in buying EVs? – February 2022

A powerful new tool, State of Charge Canadian EV Monitor, launches to measure EV consumer behaviour The pace of automotive innovation continues to accelerate. Almost every OEM has made a company-changing announcement regarding their transition …

The EV wave is coming. Are you ready? – December 2021

The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching …

Augmented research will be a game-changer for our industry – October 2021

Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read …